What Marketing and Branding Means


A brand is the name, design, symbol, or other features that identified your product or services and distinguish your product from that of other sellers. The concept of a brand includes your company logo and to all interface, you have with clients and suppliers. Effectively, your brand generates and sustains your reputation and reproduces your customers’ involvement with your organization.

How to help

Winningbrand.com located at www.thewinningbrand.com is where you go to get help to develop and build your brand. They will help you with:

  • Brand Strategy
  • Product and Service Creation
  • Business Organization and Structure
  • Presentation Help


To further the explanation of branding, it is a marketing exercise where a company creates a name, symbol or design that is identified easily as being part of your company. This all helps to identify a product distinguishing it from other products and services. Branding is quite important since it not only makes your product memorable but also leaves an impression on consumers allowing your clients to understand what to expect from your organization. It separates you and your company from your competitors and should be printed on all your marketing products. It is an important way to represent who you are as a business and what your product is.

Elements to develop

There are many areas of a brand that need to be developed including:

  • Advertising
  • Customers service
  • Promotional merchandise
  • Reputation
  • Logo

All of these areas work together to create a unique and attention-grabbing profile.

Marketing plan

Branding is the most important part of your marketing plan because they are basically one and the same. The largest part of your marketing plan will revolve around your brand and product. And as mentioned before, branding needs to be placed on all your marketing pieces. Having good branding is vital to the sale of your product.

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