LinkedIn Should Be Part of Any B2B Marketing Plan


Many companies build a B2B marketing plan and forget to use an important tool that is available to them. That is LinkedIn which can help with:

  • Expanding your network
  • Finding customers
  • Developing a professional reputation
  • Great for home businesses

Many people just believe that LinkedIn is the place you go to look for a job – but there is much more to this site.

Business social networking

For the business to business social networking, LinkedIn is really where the action is. At its most basic level, LinkedIn lets you set up a personal profile that helps to connect with other professionals you want and need to know.

LinkedIn badge

You should also consider adding a LinkedIn badge to your blog of the website so that your visitors can find your profile easily and connect with you. You can go to as they also have great information for working with marketing and LinkedIn.

Steps to get started

To get started you need to do the following:

  • Start with a profile
  • Create a page for your company
  • Have your goals defined
  • Search optimization
  • Publish content that is engaging
  • Use content to attract followers
  • Use rich media
  • Find sponsors for your posts
  • Create LinkedIn ads
  • And get advanced with analytics

Business profile

When building your LinkedIn company page, you need to think about it as your business’s profile. This company needs to offer enough opportunities so that new businesses or customers can learn about you and your company as well as the people who work there. This all happens with interesting and relevant content. If you haven’t already done this, get started – this can be a part of your marketing plan that will be so successful, you will never forget LinkedIn again. In fact, add LinkedIn at the top of your marketing plan now.

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