Click through rate can be explained as a ratio of the number of users who click on the specific link to the actual number of individuals who visit a website or any advertising program. Click through rate is basically a tool which can help you in analyzing the success rate of your online advertising campaigns.
The basic purpose of introducing advertisement for any website or program is to create maximum awareness among the customers regarding the specifications of a particular product. The aim is to reach the maximum number of people. In this article, we will introduce certain marketing tactics that can triple your CTR.
6 Ways to Triple your CTR
Advertise On Mobile:
The best way to improve your PPC advertising tactic is to use a mobile phone as a source of advertisement. According to research, last year, more than 50% of the PPC was spent on mobile phones which clearly mean that certain companies have now started launching ads that are accessible on mobile phones.
For beating the competitors and for being ranked as number 1, advertisement through mobile is the best tool.
Introduction of Ad Extensions:
Ad extensions can help in boosting up the click-through rate up to several times. Site links, call extensions, location and review extensions; all play a very important role in attracting the customers towards your website and advertisement campaign.
Location extensions can help the viewers to easily approach your website through a simple click on the address located on the map. Similarly, ad extensions play an important role in interlinking different parts of your website that can be accessed by people.
Unique Touch in the Advertisement Copy:
The ad copy of any website or campaign should be completely different and should have a unique touch as compared to other websites.
For this purpose, the main points and targets of your company should be clearly mentioned in the ad. Similarly, addressing the audience in an emotional way can help in improving the click-through rate.
Targeting Distracted Customers:
This point can be the best one to improve the click-through rate. Distracted customers are those who usually click on the ad link at once and leave the site because they are not interested or willing to buy your product.
In this case, adding a cookie on the browser of such users can be very helpful for recognizing the brand again and again in front of them. According to research, retargeting can improve the sales volume of up to 100%.
Advertisement on Weekends:
According to the latest survey, the number of users who get engaged in social media apps and different websites are usually higher in number on the weekends.
Due to the high traffic of users, certain applications like Twitter get down on weekends. Therefore, for improving the CTR, the best way is to introduce the ads on weekends as it will engage a higher number of people in viewing.
Addition of Hash Tags:
For improving the exposure of your ads, the addition of hashtags can be a useful tool. Hashtags help in introducing a whole new bulk of audience who get interested in the hash tags you have mentioned. This tool can increase CTR by up to 50%.
In this article, the basic tactics to improve click-through rate have been mentioned. Following these tactics will help in engaging a higher population of customers towards your advertisement program and campaign.