In recent times, we have witnessed an increased demand for Digital Signage in shops, malls, restaurants, public areas, and all the marketable places. What is digital signage? When we go to shopping malls, retail stores, or restaurants, we usually encounter multiple LCD or LED screens where brand-specific animations and announcements occur. This increases brand awareness and ultimately, sales. Digital signage also increases customer interactions if the content is useful and catchy enough for people to look at them.
Customer experience is based on many factors. The way a customer interacts with digital signage can tell almost everything about your product or service – which you’re endorsing on the screens. If a passerby finds the experience helpful, you have got a potential customer right there.
Let’s tell you five fun facts about digital signage:
1. Digital signage can make a customer an impulsive buyer
Be it any industry; if you have digital signs installed in your stores, then they will surely increase your sales. However, you will have to be creative and practical with the approach. Good graphics and multimedia can make a customer an impulsive buyer at your store. Suppose you are a restaurant owner with digital screens placed inside as well as outside. These screens could be showing the graphics of delicacies you serve with their discounted rates. 8 out of 10 people who see these yummy and affordable delicacies would crave for them, and some of them will even buy them.
2. 30{8425beff49249f921e7a852ead68a4d6c9538cb2e8197c348a082fbb58f93b12} increase in sales for stores with digital signage
A study has shown that American stores have experienced a 30{8425beff49249f921e7a852ead68a4d6c9538cb2e8197c348a082fbb58f93b12} increase in their average sales after they installed digital signage. This is a considerable number with very less investment, to be frank. How much would a couple of LED screens cost when compared to a 30{8425beff49249f921e7a852ead68a4d6c9538cb2e8197c348a082fbb58f93b12} average increase in sales?
3. Static signs get old, but digital signs only get younger
Traditional marketing and promotional posters require manual labor to get them changed. Besides, the price at which it is done is considerable. On the other hand, digital signs are impressive, entertaining and can be replaced with minimal efforts. Static ads are just one dimensional, whereas digital signs are dynamic in nature.
4. Increased brand awareness
Retail shop owners have experienced a surge in brand awareness amongst the consumers after placing digital signage in their stores. It is a documented fact, and you can get the stats online very quickly. The dynamic ads shown on the screens are educative as well as informative in many aspects. The animations catch the eyes and minds of the ones who watch them. If the animations and the graphics are excellent and creative enough, they increase brand awareness.
5. The customers always appreciate digital signs
According to a study, 47{8425beff49249f921e7a852ead68a4d6c9538cb2e8197c348a082fbb58f93b12} of the customers who have watched a digital signage ad a month ago still remember it. 49{8425beff49249f921e7a852ead68a4d6c9538cb2e8197c348a082fbb58f93b12} increase in sales has been documented for food items which were a part of digital signs. What does that tell us? Customers are getting influenced by better multimedia graphics and animations. They love every part of it.
