Unlike many other traditional marketing methods, which have fallen far behind today’s more effective digital solutions, exhibiting remains a great way to get your business out there. Trade show floors are buzzing with sales and lead opportunities, and face-to-face marketing can help you form lasting, valuable relationships with industry professionals.
Not only that, but exhibits are a great way to boost your brand visibility, learn more about your industry and competitors, showcase new products, obtain customer feedback and much more. However, organizing a successful exhibition can be challenging, especially if this is your first time. Here are 6 tips that will help you do it right.
Define Your Goals
Before you book your space, take a moment to think about the reason you’re exhibiting in the first place. Do you want to promote a new product, find potential business partners, obtain new clients or simply learn more about your industry? Once your goal is clearly defined, you can set appropriate targets and prepare your staff accordingly.
Learn from Your Competitors
Take a look at exhibits from previous years. How did your competitors present themselves? What worked and what didn’t? This can help you develop some valuable strategies when it comes to putting together your own exhibit. Of course, you want your display to be eye-catching and unique, so it doesn’t hurt to also think outside of the box.
Design and Plan
After thorough research, arrange a meeting with your team and get your concept in motion. The further in advance you start preparing, the better the final product will be. Don’t forget to consider your exhibition venue, as this can make or break your show. It would be wise to consult an exhibition space hire company to help you identify an ideal location.
Promote Your Exhibit
Once your event is confirmed, it’s time to get the word out. Leverage your website, mailing list and social media channels to bring as much awareness to your exhibit as possible. Don’t forget to follow the event’s social media accounts and use relevant hashtags when posting. Don’t only inform people, but give them a reason to attend as well.
Make a Good Impression
If you’re hosting at an industry event, chances are you’ll be surrounded by a swarm of by competing exhibits. This is why it’s important to stand out and make a good first impression. In addition to having an eye-catching design, your staff should also attract passersby with a warm welcome.
Consider a suitable way to attract your target audience. For instance, it’s likely that attendees will be hungry and in need of a place to sit. So, a suitable way to attract them might include offering free coffee, some snacks and a lounge where attendees can relax while your employees discuss business with them.
Follow Up
Finally, don’t forget to follow up on any potential leads at the end of the exhibit. It can be difficult for attendees to remember everyone, so you need to get in touch and remind them.
Exhibits can be a major investment, but great returns await – it’s simply a matter of adequately preparing and putting in the effort.
